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Resources on "gamification", ie. using game mechanics in non-gaming applications.
Compiled by Robin Krieglstein. Please suggest additions! @rkrieglstein on Twitter.
The G-List (Who's who in Gamification)
researcher and UX designer, working on persuasive design and gameful design
Amy Jo Kim
Jane McGonigal: Gaming can make a better world
Jesse Schell: Visions of the Gamepocalypse
Sebastian Deterding Slideshares
Game On: 16 Design Patterns for User Engagement
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Smart Gamification by Amy Jo Kim
LIfecycle Design for Social Games
Rypple - lessons learned on enterprise gamification
How Gamification is Changing the World
Player's Journey: 5-step design framework for longterm engagement.
Gamification is Everywhere
SCVNGR's Secret Game Mechanics
Game Mechanics Wikepedia
The Art of Game Design
Building Web Reputation Systems
Web Reputation Systems are an important subset of gamification focused on encouraging users to contribute meaningfully to a community, and to make it easy for users to extract value from a community quickly.
Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps